SOLD OUT? at Sarahfide
Have you been eyeballing my Newest (Coming Soon) Garden Goddess Mini Collection? Well, reading this, might help you snag one, before it’s sold out. Which is happening a lot here at Sarahfide, and this is why.
When I first launched Sarahfide, I had open stock in everything on my site. Let me make an analogy that might be more relatable, to make my point…
Dinner time is rolling around and your busy trying to fold the laundry, but it’s your night to feed the people in the house. You announce you’re going to do grilled cheese for dinner and you tell everyone to let you know when they want to eat. There is always that one that is always hungry. So, you lovingly make grilled cheese and then get back to folding the laundry…. BUT the smell of the grilled cheese has just activated the hungry pains in a second person. You stop folding and make the second grilled cheese with lots of love. Before you can get back to the laundry mound, it happens again. This happens throughout the entire night. Someone comes in, ask for their grilled cheese and you happily make it. However, the laundry never gets folded. Looking back, if you had just cooked a 30 minute meal, had everyone eat at the same time, you could have had dinner done in an hour and a half. You not only could have happily fed everyone, you would have done all the laundry and had time to sit play a house game and maybe sneak in a surprise desert for everyone.
It was like this with my open inventory. I would create it after it was purchased. Being a small business, this benefited me because I didn’t have to keep up with storing extra inventory and it allowed me to customize pieces for you. For example, if I had a small round drop in black but you wanted it in red, you could purchase the black, send me a message asking for me to create a red and I would run to my desk and get it done.
Either way, I was running to my desk to fill your order, black or red, it didn’t matter.
In October, in preparation of my first show at Charlirose&Co I started creating an inventory so I would be able have jewelry to sell. It was then that I knew I needed to change the way I did business.
Truth be told, it isn’t good business to sell something you don’t have. True, I created it the moment an order came though and had it sent before my 3 to 5 day processing time frame, but still, it was hard for me to have routine throughout my day, because I was running to my desk a lot. (I say “run to my desk” in light humor, because I’m usually at my desk creating. A better way to say it would be, clear my desk of what I was working on.)
So, in December, I kicked it in high gear and started creating pieces and changing my inventory to accurate inventory counts. I also thinned out my collections. I analyzed what sold and what didn’t, keeping only the pieces you beauties love and want.
This brings us to where we are today, which is a lot more Sold Out at Sarahfide.
At Sarahfide, I have two categories: The Sarahfide Staple Pieces and The Mini Collection
The Staple Collections are the pieces you love and want all year long. They are earrings, necklaces, and bracelets in the most popularly worn colors that come in all sizes from mini to large.
The Mini Collection’s are the small collections that I create out of inspiration for the season, fashion trends or just artist freedom. The jewelry in my Mini Collection’s are limited and in many cases are One-Of-A-Kind. So, when it’s sold, it’s sold out. I’d love to just sit and keep recreating your favorites in my Mini Collections but, in keeping with forward moving fashion, seasons change and so should my Mimi Collections.
The hardest part of this business change is not being able to make everyone happy. It literally makes my lip pooch out knowing you might miss getting the earrings you want or the bracelet that would have gone perfectly with your eyes. It’s hard, but… I want you to get the best of Sarahfide and in just a few short months of making this change… it’s been WONDERFUL and, it’s allowed me to take control of my creative schedule. I’ve been able to sit and create. When you purchase Sarahfide, I can go to my inventory drawer, package and ship your order and go right back to creating.
My goal in making this change is to bring you more and bring you EXTRA!! Already, I can tell a big difference in my newly created creations. With that said, I’m close to finishing my new Garden Goddess Collection, so stay tuned for a release date. AND!!! Don’t wait. When you see something you love, snag it. Because if you wait, it might get sold out.
